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How to create a Google My Business account

30 May 2024

Creating a Google My Business account is essential for any company wishing to improve its online visibility. This free tool enables businesses to manage their presence on Google, including Google search and Google Maps. Here's a detailed guide to create and optimize a Google My Business" account.

Why use Google My Business?

Google My Business offers many advantages, including :

  • Increased visibility: Appear in Google search results and on Google Maps.
  • Customer interaction: Respond to reviews, post updates, and share important information.
  • Detailed statistics: Access data on how customers find and interact with your business.

Steps to create a Google My Business account

  1. Access Google My Business
    To get started, go to the Google My Business site. Click on the "Manage Now" button to initiate the account creation process.

  2. Sign in or create a Google account
    If you already have a Google account, log in with your credentials. Otherwise, click on "Create an account" to create one. A Google account is required to use Google My Business.

  3. Add your company name
    Enter your company name. Make sure the name is accurate and matches the one your customers know. This helps avoid confusion and ensures that your business is found online.

  4. Select your company category
    Choose the category that best describes your business. This helps Google determine which searches your business should appear for. Be specific so that customers can find you more easily.

  5. Add your business location
    If you have a physical address where customers can visit, enter that address. If you offer services without a physical location (such as home services), you can select the corresponding option. Location is crucial for appearing on Google Maps and for local searches.

  6. Enter contact information
    Add your phone number and website URL. This information allows customers to contact you directly or visit your site for more information.

  7. Finalize and verify your account
    Once you've filled in all the necessary information, click on "Finish". Google will then ask you to verify your account. Verification is usually carried out by postal mail, telephone or e-mail. Follow the instructions provided by Google to complete verification.

  8. Optimize your Google My Busines listing

Optimize a Google My Business account

  • Upload photos: Add photos of your business, products or services. Photos attract more customers.
  • Post updates: Share news, special offers, or events. This keeps your listing active and engaging.
  • Ask your customers for reviews: You can use Visible Ai's solution to quickly and easily ask your customers for reviews.
  • Respond to reviews: Engage with your customers by responding to their reviews. This shows you care about their opinions and enhances your online reputation.

Conclusion

Creating a Google My Business account is a simple but essential process for improving the visibility of your business online. By following these steps, you can easily create and optimize your account to attract more customers and improve your local presence. Don't forget to keep your listing up to date and keep interacting with your customers to maximize the benefits of Google My Business.