28 May 2024
Google reviews play a key role in a company's online reputation. They influence not only consumers' purchasing decisions, but also local referencing on Google. Wondering how to obtain these valuable reviews? Here's a complete guide to asking for Google reviews.
Almost 92% of people regularly consult customer reviews. This demonstrates the importance of these reviews in attracting and converting potential customers. However, most customers don't spontaneously take the initiative to leave a positive review. So it's important to contact your customers to ask for their feedback.
Google has a leading position, with 87% of consumers in 2022 using its platform to evaluate local businesses. What's more, Google is the most trusted review platform in the eyes of consumers.
So it's essential for you to develop a strategy to obtain Google reviews from your customers.
Google reviews are a form of digital word-of-mouth. They offer several advantages:
Improved online visibility: The more reviews your business has, the more likely it is to appear in local search results.
Enhanced credibility: Positive reviews increase the trust of potential consumers.
Constructive feedback: Reviews provide valuable information about what you do well and where you can improve.
Requesting a Google review should be done sensitively and with respect for your customers. Here are a few steps to formulate an effective request:
Choose the right time
The best time to ask for a review is when your customer's experience is fresh and positive. This could be just after a purchase, the receipt of a service, or the resolution of a problem.
Be direct and courteous
Clarity and courtesy are essential. Explain why reviews are important to you and how they help your business.
Make it easy
Provide a direct link to your Google reviews page. The fewer steps it takes to leave a review, the more likely your customers are to do so.
Personalize your request
Personalize your request by using the customer's name and mentioning specific details of their experience.
Visible Ai's solution has been specially designed to facilitate the collection of customer reviews on Google.
Save time
In 10 seconds, you send a personalized review request to your customer.
Simple response for the customer
In 2 clicks, the customer can respond to your request.
Intelligent targeting
You choose the customers to whom you send a request. You can target your most satisfied customers and quickly increase your 5-star Google reviews.
Accessibility
Visible Ai's customer review solution is the least expensive on the market and the easiest to use.
In person
Asking for a review in person is a direct and effective method. Around 33% of consumers are willing to leave a review if asked directly. Take advantage of face-to-face interactions to solicit reviews, as this helps emphasize the importance of these testimonials for your business.
By e-mail
E-mail is the most popular channel. 60% of requests made using Visible Ai's solution are answered.
By tablet
Prepare the tablet with the Google Maps application open on your review form.
Create an incentive message encouraging customers to leave a review.
Place the tablet strategically for easy access.
By QR Code
The QR Code is a versatile tool that can be placed on different media such as posters, receipts or flyers.
Create a QR Code pointing to your Google review page.
Print and place the QR Code on visible and accessible media.
Encourage your customers to scan the QR Code to leave a review.
Via NFC technology
Similar to the QR code, NFC technology enables customers to leave a review simply by approaching an NFC terminal with their phone.
Prepare your establishment for NFC technology.
Create an incentive message to encourage reviews.
Place NFC stickers strategically for ease of use.
Obtenir des avis Google peut sembler délicat, mais avec la bonne approche et une bonne solution marketing, cela devient un processus naturel et bénéfique pour votre entreprise. En utilisant une solution de collecte d'avis Google comme Visible Ai vous simplifiez ce processus de demande d'avis client.