8 October 2024
In the digital age, social media are evolving rapidly, offering new experiences and formats to meet the needs of an increasingly connected audience. In 2024, several new social media are gaining popularity and changing the way users share, create and consume content. In this article, we explore the emerging platforms, their particularities, and why they are attracting an increasingly large audience.
Traditional social media, such as Facebook, Instagram or Twitter (now X), have dominated for years. However, users are now looking for alternatives that promote authenticity, privacy and a better user experience. Younger generations, in particular, want more interactive, creative and transparent platforms.
BeReal is a perfect example of a social media focused on authenticity. The app, which invites its users to post an unfiltered photo at a random time of day, attracts users looking for sincerity. Photos taken in real time limit retouching and show a snapshot of everyday life. BeReal illustrates a strong trend among new social media: focusing on human and unpretentious experiences.
Lemon8, a new platform developed by ByteDance (the company behind TikTok), combines the concepts of Pinterest and Instagram. It allows users to create and discover visual content focused on lifestyle themes, such as fashion, fitness and interior design. Lemon8 appeals to an audience looking for visual inspiration, with aesthetic and informative content. It is an ideal option for influencers and brands looking to connect with an audience passionate about trends and lifestyle.
While Clubhouse is not strictly "new," the platform continues to reinvent itself. Clubhouse offers live discussions where users can participate or simply listen. In 2024, this platform continues to attract a specific audience, composed of users looking for real-time content, often educational and oriented towards debates or professional exchanges. This live audio format remains popular for niche discussions and business networks.
Threads, launched by Meta, is an attempt to capture microblogging fans with a more visual and community approach. While X (formerly Twitter) is undergoing significant transformations, Threads offers an alternative that remains intuitive and attracts younger users and content creators. Threads focuses on text-based discussions but with the integration of images and videos, all in a more collaborative format. The platform could be one of the new key social media for brands looking to engage their audience without the heaviness of older platforms.
Mastodon, a decentralized social media, meets the needs of those who prioritize freedom of expression and data protection. Unlike traditional social media, Mastodon is made up of independent servers where users can join specialized communities. Its popularity has exploded recently, especially among Twitter users looking for alternatives. Mastodon illustrates another major trend in new social media: decentralization and respect for privacy.
The new social media that are emerging in 2024 share common values: authenticity, data protection, and real interaction. From BeReal to Mastodon, each platform attracts a specific audience thanks to a unique value proposition. For content creators, influencers and businesses, exploring these new social medias could be an opportunity to reach an engaged and growing audience.
To succeed on these new platforms, users must understand the codes of each social media. Here are some tips to get started:
In conclusion, new social media offer a unique opportunity to connect in a more sincere and human way. For those who wish to explore these platforms, it is the ideal time to adapt to the trends that are transforming the digital social landscape.