Why isn't my business showing up on Google?

Are you wondering: “Why isn’t my business showing up on Google?” Online visibility is crucial to attracting new customers and growing your business. If your Google My Business (GMB) listing isn't showing up in search results, there could be several factors causing this. This article walks you through common reasons and offers solutions to improve your online presence.

1. Verifying your Google My Business account

For your Google My Business listing to be visible, it must first be verified. Google sends a validation code by mail or phone to confirm that you are the business owner. Without this verification, your listing will not be displayed in search results. Make sure you have completed this crucial step.

Why is my profile not validated?

There are several reasons why your listing validation might fail:

• Incorrect or incomplete address: Make sure the address provided is accurate and complete. An error in the address may prevent Google from sending you the validation code.
• Expired validation code: The validation code has a limited validity period. If you do not use it within the allotted time, you will need to request a new one.
• Mail delivery issues: Sometimes the mail containing the code may get lost or not be delivered correctly. If you don't receive the code after a few weeks, contact Google My Business support.
• Phone not accessible: If you choose validation by telephone, make sure that the number provided is correct and accessible. Google robocalls can sometimes be blocked by certain carriers or phone settings.

2. Problem with video validation

Video verification is another method Google uses to verify certain Google My Business listings. This method can sometimes cause problems:

• Insufficient video quality: Make sure the video is clear, stable and well lit. Poor video quality can make it difficult for Google to verify details.
• Non-compliance with guidelines: Strictly follow the instructions provided by Google for video validation. Make sure you clearly show the interior and exterior of your business, as well as evidence of your business (like the products or services offered).
• Technical issues: Check that your device is properly configured to record and send the video. Technical issues may prevent Google from sending or receiving the video correctly.
• Processing time: The video validation process may take longer. Be patient and check your Google My Business dashboard regularly to see if additional actions are needed.

If after several unsuccessful attempts, you still cannot validate your listing, you can contact Google support.

Visible Ai can support you in this sometimes complicated process.

3. Completeness of information

An incomplete file can harm your visibility. Check that all essential information is completed accurately:

• Company Name
• Address
• Phone number
• Hours of operation
• Activity category

A detailed listing helps Google better understand your business and show it to relevant users.

4. Using Relevant Keywords

Optimizing your listing with relevant keywords is essential for natural SEO. Include terms that your potential customers are likely to search for. For example, for a bakery in Paris, use phrases like “artisan bakery Paris” in your business description.

5. Customer review management

Customer reviews are a determining factor in your ranking on Google. Encourage your happy customers to leave positive reviews and respond to all reviews, whether good or bad. Proactive review management improves your reputation and visibility.

6. Regular activity

Google favors active businesses. Regularly publish updates, special offers, events, or new products on your profile. Frequent activity tells Google that your business is active and relevant, which can improve your rankings.

7. Listing suspended and does not follow Google guidelines

A Google My Business listing may be suspended if it does not follow Google's guidelines.

Here are some common reasons for suspension:

• Misleading or false information: All information provided must be accurate and truthful. Listings containing incorrect or misleading information are often suspended.
• Abusive SEO Practices: Using improper SEO techniques, such as keyword stuffing or creating fake addresses, may result in your listing being suspended.
• Inappropriate content: Photos, videos and other content added to your listing must comply with Google's content policies. Any inappropriate content may lead to suspension.
• Quality Violations: Google has strict guidelines regarding GMB listing quality. Any violation of these rules may result in suspension.

To resolve this issue, identify the reasons for the suspension by checking your Google My Business dashboard notifications, fix the identified issues, and submit a reactivation request.

8. Technical problems

Technical issues with your website can also affect the visibility of your listing. A site that is slow to load or has errors can harm your SEO. Use tools like Google Search Console to identify and fix these issues.

9. Local competition

Local competition may also be a factor. If many similar businesses in your area have well-optimized listings, it may be harder for your listing to stand out. Analyze the competition and adjust your strategy accordingly.

Conclusion

If your business isn't showing up on Google, review these areas to identify and resolve issues. Verifying your listing, updating information, optimizing keywords, managing customer reviews, regular activity, checking penalties, and resolving technical issues are essential to improve your visibility. With a structured and patient approach, you will increase your chances of appearing in search results and attracting more customers.

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If you need advice and have your listing appear on Google, contact us.