- Customer reviews
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- 21 August 2024
Client verbatim: definition, analysis and advice
This article explores the notion of customer verbatim and how a company should use this notion to improve its products and services.
- Customer reviews
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- 20 August 2024
Becoming brand ambassador: an accessible dream
In this article, we explain what a brand ambassador is, the steps to becoming one, and why brands invest so much in this type of partnership.
- Customer reviews
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- 19 August 2024
Longitudinal study: an essential tool for understanding changes over time
This article explains the concept of longitudinal study, its advantages, challenges and applications.
- Customer reviews
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- 16 August 2024
Attrition rate: definition, explanations and advice
In this article, we will explore the concept of attrition rate, its definition, its implications and practical tips for reducing it.
