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SEO news and advice. Webmarketing case studies.

Sociodemographic : Definition & Meaning

This article explores the definition of “sociodemographic”, its components, and its multiple applications in various sectors.

Sociodemographic : Definition & Meaning

Client verbatim: definition, analysis and advice

This article explores the notion of customer verbatim and how a company should use this notion to improve its products and services.

Client verbatim: definition, analysis and advice

Becoming brand ambassador: an accessible dream

In this article, we explain what a brand ambassador is, the steps to becoming one, and why brands invest so much in this type of partnership.

Becoming brand ambassador: an accessible dream

Longitudinal study: an essential tool for understanding changes over time

This article explains the concept of longitudinal study, its advantages, challenges and applications.

Longitudinal study: an essential tool for understanding changes over time