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SEO news and advice. Webmarketing case studies.

What is a Call to Action (CTA)? Examples and definition

Calls to action, often abbreviated as CTAs, are essential elements for guiding website visitors towards specific actions.

What is a Call to Action (CTA)? Examples and definition

Google business profile: a complete guide

This guide explains in detail what a Google business profile is, its advantages and how to optimize your profile for Search Engine Optimization (SEO).

Google business profile: a complete guide

What is a pure player? Definition and examples

A “pure player” is a company that operates exclusively online, with no physical presence in the real world.

What is a pure player? Definition and examples

What is e-reputation monitoring?

This article explores the reasons why e-reputation monitoring is essential and offers advice for optimizing this practice.

What is e-reputation monitoring?