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SEO news and advice. Webmarketing case studies.

What is a backlink ?

Understanding what backlinks are and how they work is pivotal for anyone looking to enhance their online presence.

What is a backlink ?

How do you do relationship marketing?

This article explores the different methods of relationship marketing.

How do you do relationship marketing?

Customer Effort Score: definition, calculation and challenges

In this article, we'll explore in detail what Customer Effort Score is, how it works, and why it's essential to improve customer experience.

Customer Effort Score: definition, calculation and challenges

Understanding purchasing motivation: key to commercial success

Purchasing motivation is a central concept in marketing, directly influencing consumer behavior.

Understanding purchasing motivation: key to commercial success